prologue

We have never sent out one of these before.

Whenever we thought of sending a newsletter or an update, the first reluctance was “why bother them”, bolstered by “who even wants to read from us”.

Then in a recent discussion, Meeta Malhotra dropped the truth bomb how agencies suck at staying in touch with their peers, clients, & friends.

That was the much-needed kick on our bum to move to “let’s tell them what we‘ve been upto and check in”!

In this first update, we want to share what keeps us busy; new areas we are exploring; life@3sc, and accolades.

btw, 3SC turned thirteen. To tons of teenage tantrums. 😉

<aside> 🔥 We have bandwidth to take up new product & content design engagements October onwards. Hit us up if you or someone you know can use our help.

</aside>

work

We researched and designed high business-impact journeys for multiple e-commerce & fintech orgs. It’s either magic potions, or the mountain air that the team breathed - we also squeezed in designs for two websites & a travel app so far.

This year saw us dive into new waters with editorial graphic and podcast cover designs for a massive brand.

To close it, we designed the second dessert in the Dessert Roz series, AND built the alpha version of our first product.

accolades

One fine evening in April, an email landed in our inboxes that has been cause of our delirium since. FiftyTwo became 2022 Webby Honoree (Website Magazines)!! We are in the company of our idols at Code & Theory (winners), and Emergence Magazine. It was the highlight of the year, until we witnessed Karthik’s heavy metal composition Consume the Feni.

kasturi posing with her Webby certificate

kasturi posing with her Webby certificate

team

From three full-time members in January, we have grown to five full-time members & one intern in August. Rujuta (Studio Oblique) & Noopur add strength to the roaster as consultants. Manaal moved on from 3SC & returned to US, while Abinash joined as product designer in August and Avinash as an intern in July.

Kasturi completed three years with us. Karthik transitioned from Able to 3SC, and Bhavya moved from part-time to a full-time role.